Public Relations and Climate Politics

PI: Dr. Robert J. Brulle
Public relations firms have worked with corporations, trade associations, and nonprofit organizations to develop and carry out coordinated public relations campaigns to support or oppose climate action. However, their role in this area is poorly understood. This project seeks to investigate the nature and extent of these activities and involves three related projects: 1) An empirical analysis of the relationship between public relations firms and the key organizations involved in national climate politics, 2) The role of PR firms in the activities of energy related trade associations, and 3) A detailed case study using historical and empirical analysis of the role of the American Petroleum Institute in the promotion of fossil fuels.