Spinning Climate Change: The Role of Public Relations and Greenwashing
This working group will bring together scholars from different disciplines, methodologies, and geographical locations to grapple with questions of greenwashing and the role of PR in driving climate change. We will analyze the role and strategies of PR, corporates, NGOs, governments and other institutions in amplifying patterns of delaying real actions to the climate crisis. We will also draw up an actionable assessment framework that can be used to screen out different actors’ misleading statements, pledges, seals and claims. For this purpose, a framework has been already drafted which integrated the different varieties of greenwashing found in the literature on greenwashing.